1. Who we are

Main Street Preschool (“we,” “us,” or “our”) operates the website mainstreetpreschool.com (the “Site”).
The Site allows parents and guardians to register children, complete forms, and make online tuition payments.

If you have questions about this policy or how we handle personal information, you can contact us at the school office using the contact details published on our Site.

2. What information we collect

We collect information in three main ways: information you provide directly, information collected automatically, and information from third parties like payment processors.

Information you provide

When you register on our Site, submit forms, or pay tuition, we may collect:

  • Parent/guardian name and contact details (email, phone number, mailing address).

  • Student information (name, date of birth, classroom/grade, enrollment status, and other details required for registration and participation in our programs).

  • Account login details for your WordPress user account (username and password – passwords are stored in encrypted form and not visible to us).

  • Billing information, including billing address and payment details entered at checkout through WooCommerce.

  • Any information you choose to provide in online forms (for example, medical information relevant to the child’s care, emergency contacts, or permission forms).

Information collected automatically

When you use the Site, we and our service providers may automatically collect:

  • IP address and general location (city/region).

  • Device and browser type, operating system, and similar technical data.

  • Pages viewed, links clicked, and time spent on our Site.

  • Cookies and similar technologies used for basic site functionality, security, and, where configured, analytics or performance monitoring.

Information from third parties

If you pay tuition or fees through our Site, your payment is processed by third‑party payment providers (such as Stripe, PayPal, or your card-issuing bank, depending on our configuration at any given time).
These providers may share limited information with us, such as confirmation that a payment was made, the last few digits of a card, and updated billing details, to help us manage your account and records.

3. How we use your information

We use the information we collect to operate a safe, organized preschool program and to provide online services to enrolled families.

We may use your information to:

  • Register and enroll your child, maintain student and family records, and communicate about enrollment status.

  • Create and manage your WordPress account so you can access parent-only resources and protected content.

  • Process tuition and fee payments, track balances, and provide payment receipts and statements.

  • Respond to inquiries submitted through forms and store completed forms as required for school operations and compliance.

  • Provide, maintain, and improve the Site, including troubleshooting, data analysis, testing, and security monitoring.

  • Send important notifications, such as policy updates, schedule changes, billing notices, and emergency communications.

  • Comply with legal obligations, resolve disputes, and enforce our agreements and policies.

We do not sell your personal information to third parties.

4. Legal bases for processing (if you are in the EU/UK)

Where applicable data protection laws (such as the GDPR) apply, we rely on the following legal bases to process personal data:

  • Performance of a contract: To register your child, provide preschool services, manage your online account, and process payments.

  • Legal obligation: To meet record-keeping, health, safety, and reporting obligations required by law or licensing agencies.

  • Legitimate interests: To operate, secure, and improve our Site and preschool program in ways that do not override your rights and freedoms.

  • Consent: For certain uses where required by law (for example, certain types of cookies or optional communications). You can withdraw consent at any time where we rely on it.

5. How we share information

We share personal information only as necessary to run the preschool and operate our Site.

We may share information with:

  • Service providers and vendors who support our operations, such as website hosting, email services, form hosting (Gravity Forms), WooCommerce, and payment processors.

  • IT, security, and analytics providers who help us maintain and improve the Site’s performance and security.

  • Government agencies, licensing authorities, or other parties when required by law or to protect the safety and rights of children, families, staff, or others.

  • Successors in interest in the event of a reorganization, merger, or other change in the preschool’s structure, subject to applicable law.

Our service providers are authorized to use personal information only as needed to provide services to us and are expected to protect it in accordance with applicable laws and our instructions.

6. WordPress, Gravity Forms, and WooCommerce

Our Site is built on WordPress and uses plugins including Gravity Forms for online forms and WooCommerce for tuition payments and related transactions.

WordPress user accounts

When you create an account on the Site, WordPress stores your account information in the site’s database.
You are responsible for maintaining the confidentiality of your login credentials and for any activity that occurs under your account.

Gravity Forms

Gravity Forms is used to collect registration details, permissions, and other information you submit through online forms.

  • Data you enter into forms may be stored in our WordPress database so we can reference it later and maintain required records.

  • We may configure Gravity Forms’ personal data tools, including data retention and export/erasure functions, to help us honor privacy requests where required by law.

WooCommerce

We use WooCommerce to manage tuition payments and certain parent account functions.

  • WooCommerce may store order details, billing information, and related account data (for example, your name, email, address, and order history) in our WordPress database.

  • Payment card information is typically collected directly by our payment gateway and is not stored in readable form on our servers.

For more details on how these providers handle data, you can review their published privacy policies (for example, WooCommerce/Automattic and Gravity Forms).

7. Cookies and tracking technologies

We use cookies and similar technologies to:

  • Keep you logged in to your account and enable secure checkout.

  • Remember your preferences and improve your experience on the Site.

  • Understand how families use the Site so we can improve content, navigation, and performance (if analytics is enabled).

You may be able to control cookies through your browser settings, but disabling certain cookies may affect how the Site functions or your ability to log in and complete forms.

Where required by law, we will request your consent before using cookies that are not strictly necessary.

8. How we protect your information

We use administrative, technical, and physical safeguards designed to protect personal information against accidental or unlawful destruction, loss, alteration, or unauthorized access, use, or disclosure.

These measures may include secure connections (HTTPS), access controls for staff and administrators, regular updates to our software and plugins, and data minimization and retention practices appropriate for a preschool environment.
However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Data retention

We keep personal information only as long as needed for the purposes described in this policy, for the operation of our preschool, and to meet legal, accounting, or reporting requirements.

For example:

  • Enrollment and student records may be retained for a period required by education, childcare, or tax regulations.

  • Form entries may be retained for a set period and then automatically deleted or anonymized using available tools.

  • Order and payment records may be retained for tax and financial reporting for the periods required by law.

When information is no longer needed, we will delete or anonymize it in accordance with our internal policies and applicable law.

10. Your rights and choices

Depending on where you live and the laws that apply, you may have certain rights regarding your personal information.

These may include the right to:

  • Access the personal data we hold about you and your child.

  • Request correction of inaccurate or incomplete data.

  • Request deletion of personal data, subject to our legal obligations and operational needs.

  • Object to or request restriction of certain types of processing.

  • Withdraw consent where processing is based on your consent.

  • Receive a copy of your personal data in a portable format, where technically feasible.

To exercise these rights, please contact us using the contact details provided on our Site or in preschool communications. We may need to verify your identity before responding.

Parents and legal guardians generally control the privacy rights of their children’s information.

11. Children’s privacy

Our programs serve young children, and we treat children’s information with particular care.

We collect personal information about children only from parents or legal guardians, or as necessary to provide preschool services.
If we learn that we have collected personal information directly from a child online without appropriate consent from a parent, guardian, or applicable authority, we will take steps to delete it.

12. International visitors

Our Site is operated from the United States and is intended primarily for families in our local area.

If you access the Site from outside the United States, you understand that your information may be processed and stored in the U.S. or other countries, which may have different data protection laws than your country.

13. Third‑party links

The Site may include links to other websites or services that are not operated by us.

If you click a third‑party link, you will be directed to that third party’s site. We are not responsible for the content, privacy practices, or security of those sites, and you should review their privacy policies before providing any information.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our practices, services, or legal requirements.

When we make material changes, we will revise the “Last updated” date at the top of the policy and may provide additional notice (such as by email or a notice on the Site) where required.

15. How to contact us

If you have questions, concerns, or requests regarding this Privacy Policy or our handling of personal information, please contact the preschool office using the contact information provided on our Site, or by using the contact form available online.